For the Peanut Butter Lover in us All
I recently saw this on singer John Mayer's blog and thought it was quite fascinating. Let's all stand behind him in the push for this wonderful product. Enjoy.
DEAR J.M. SMUCKER CO, ORRVILLE, OH
Dear J.M. Smucker Co, Orrville, OH
Recently I have rediscovered the simple joy of a peanut butter and honey sandwich. The peanut butter I always choose is Jif. (The honey I use is not important.) I find its ease in preparation to be a large factor in deciding to make one of these sandwiches. Materials in use are as simple as a paper towel and a knife. However, when making large quantities of these sandwiches between dish washing cycles, the sink becomes cluttered with knives slathered to the handle in your gooey peanut butter. I find this to be annoying, as there is no ideal way to remove peanut butter from a utensil, not even immediately after use, as is the case with cream based soups.
Last night I had the idea for a solution to this problem: Jif's (your) P.B. Spreader's single-use peanut butter packet and applicator.
This design would allow for both consistent apportioning of peanut butter and would save your consumers the cleaning of a knife, or in my case, nineteen knives. Simply tear across the top of the mylar pouch to reveal a rounded plastic edge that acts as a "spreader". Squeeze the peanut butter off the edge of the spreader, and work it across the bread or testicles. When you're done, you dispose of the packet, never to be reminded of the exact count of peanut butter and honey sandwiches you've eaten.
Please review my design draft:
It's just a mock up, but I think you'll agree the design is compelling; it allows for the addition of any number of peanut butter's companion spreads, like say Smuckers jams and jellies. The pouch would be divided and both sides would dispense simultaneously.
I have also included an anthropomorphic concept for P.B. Spredder's namesake, Paul Benjamin Spredder. I feel that this makes the product feel "old-timey" and comfortable. Focus groups, as well as my informal street surveys, have shown that American consumers have a long-standing love affair with the knife, and it shows no signs of slowing down. This "namesake" approach will help transition users into such an advanced design. I don't have to tell you that the knife accounts for 97 percent of all peanut butter application methods, all but blowing away the second and third most popular, the spoon and the finger, respectively. Let's get in there and kick some ass!
Please see below:
I hope you've been enlightened by my online presentation and will entertain this idea. I see that there is a phone number on the side of your product and may use that method to communicate with you as well. (I have one question and two comments.) I'm never too busy to help my country in whatever ways I can.
Thank You For Your Time.
John C. Mayer
New York, NY
DEAR J.M. SMUCKER CO, ORRVILLE, OH
Dear J.M. Smucker Co, Orrville, OH
Recently I have rediscovered the simple joy of a peanut butter and honey sandwich. The peanut butter I always choose is Jif. (The honey I use is not important.) I find its ease in preparation to be a large factor in deciding to make one of these sandwiches. Materials in use are as simple as a paper towel and a knife. However, when making large quantities of these sandwiches between dish washing cycles, the sink becomes cluttered with knives slathered to the handle in your gooey peanut butter. I find this to be annoying, as there is no ideal way to remove peanut butter from a utensil, not even immediately after use, as is the case with cream based soups.
Last night I had the idea for a solution to this problem: Jif's (your) P.B. Spreader's single-use peanut butter packet and applicator.
This design would allow for both consistent apportioning of peanut butter and would save your consumers the cleaning of a knife, or in my case, nineteen knives. Simply tear across the top of the mylar pouch to reveal a rounded plastic edge that acts as a "spreader". Squeeze the peanut butter off the edge of the spreader, and work it across the bread or testicles. When you're done, you dispose of the packet, never to be reminded of the exact count of peanut butter and honey sandwiches you've eaten.
Please review my design draft:
It's just a mock up, but I think you'll agree the design is compelling; it allows for the addition of any number of peanut butter's companion spreads, like say Smuckers jams and jellies. The pouch would be divided and both sides would dispense simultaneously.
I have also included an anthropomorphic concept for P.B. Spredder's namesake, Paul Benjamin Spredder. I feel that this makes the product feel "old-timey" and comfortable. Focus groups, as well as my informal street surveys, have shown that American consumers have a long-standing love affair with the knife, and it shows no signs of slowing down. This "namesake" approach will help transition users into such an advanced design. I don't have to tell you that the knife accounts for 97 percent of all peanut butter application methods, all but blowing away the second and third most popular, the spoon and the finger, respectively. Let's get in there and kick some ass!
Please see below:
I hope you've been enlightened by my online presentation and will entertain this idea. I see that there is a phone number on the side of your product and may use that method to communicate with you as well. (I have one question and two comments.) I'm never too busy to help my country in whatever ways I can.
Thank You For Your Time.
John C. Mayer
New York, NY
posted by Debra at 2/05/2007 07:47:00 PM
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